Harman Baweja and Priyanka Chopra will be seen riding flying cars in Love Story 2050

This is the era of technological advancement in Indian cinema and Love Story 2050 is all set to flaunt it. Debutant Harman Baweja says, “Indian movie goers especially the youth today have become more demanding in terms of their expectations from a movie. Thus, Indian movie makers have an opportunity to go beyond the traditional formula and experiment with the movie genre and its content. Love Story 2050 is one such attempt to cater to such an audience.”

The movie is an emotional story between Harman and Priyanka Chopra and is set against a sci-fi backdrop. The film makes extensive use of technology and special effects in creating a time machine which transports the characters to Mumbai in the year 2050 with flying cars, 200 storied buildings, robots and sky rails.

Speaking about his soon-to-bereleased film and what sets it apart from regular Hindi films, Harry Baweja, producer and director of Love Story 2050, says, “Love Story 2050 is the realisation of a dream to give Indian audiences a sci-fi love story that they have never experienced before, a film that will appeal to the youth and older generation alike with its compelling and mind boggling special effects. The role of technology was paramount in this film and Sun’s IT infrastructure support to some of the special effects created by the Hollywood studios has been invaluable.”

The post-production and visual effects of the movie are already creating a buzz. They have been worked upon by WETA (Lord of the Rings trilogy, King Kong), John Cox, Rising Sun Pictures (Harry Potter Series and Superman Returns) and Prime Focus. Apart from being technology partner, the Sun brand also appears in the film through some innovative in-film placements.

Speaking about Sun’s contribution in making the movie, K P Unnikrishnan, Director-Marketing, Alliances and Teleweb Sales said that Sun has a history with Hollywood films having rendered technology — along with technical support and onsite assistance to Paramount Pictures’ most technically challenging animated film to date Barnyard, and 3D animation film Big Buck Bunny. “Love Story 2050 marks the first in our association with an Indian movie. This will further enhance our brand image amongst the audience through this kind of mass appeal medium,” he added.